Assisted living, memory care and independent living communities marketed across the US.
Performance Marketing Agency That Delivers Traffic, Leads, Sales, Data
For over 18 years we have helped national and local businesses grow with SEO, visibility in AI answers (Google, ChatGPT, Gemini, Perplexity), paid search, high-converting websites and lead tracking. Healthcare and senior living are our deepest niches.
148calls and forms
Direct channels grow while bought leads from aggregators shrink.
- AI answersRising41
- SEORising38
- Paid searchRising33
- Reputation and reviewsRising24
- Lead aggregatorsFalling12
- Team
- 17 Marketing Experts
- Experience
- 200+ Years of Combined Experience
- Reach
- 25 Industries Served
- Outcome
- $100M+ Revenue Generated
Industries
Industries we serve
Three niches where we have the deepest experience, the playbooks and the portfolio.
Our SEO services for healthcare help doctors rank higher and attract more patients, ethically and effectively.
Local service companies that need a steady flow of calls from search, maps and paid search.
Proof
Results in senior living
Since our first client
18+ years
Across the US
100+ communities
Calls and forms
1,000s of leads
One new memory care community reached 5,000 visits and more than 50 leads a month after its 2020 launch, and kept that pace for two years.
See our LTC portfolio5,000visits a month
50+leads a month
2years at that pace
Services
Tailored marketing solutions to drive growth
Strategy
Strategic vision, tactical execution.
Digital marketing
Maximize your online impact, drive real results. Including visibility in AI answers from Google, ChatGPT, Gemini and Perplexity.
Operations
Streamline for success, scale for growth.
Creative
Design that inspires, converts, and delights.
Local marketing
Localize your brand, maximize your reach.
How we work
One strategist and a pod of specialists around every client
Results today take several specialists working together, which is why an agency costs more than one freelancer. We build a pod around each client: a General Strategist who answers to you, and the specialists your goal needs. Pick a goal to see its pod.
21specialist roles in 7 pods
Every client works with one General Strategist. Behind the strategist, seven pods cover web, creative, paid search, content, SEO and AIO, social and data.
Client
General StrategistYour one point of contact
Web2 roles
- Web Developer
- Web Security
Creative4 roles
- Art Director
- Graphic Designer
- UX/UI Designer
- Videographer
SEO and AIO4 roles
- SEO/AIO Director
- Technical SEO
- On-Page SEO
- Link Builder
Data2 roles
- Data Analyst
- Data Engineer
Paid search3 roles
- Ad Ops Director
- SEM Specialist
- Display Specialist
Content3 roles
- Content Director
- Copywriter
- Copywriter
Social3 roles
- Social Media Director
- Paid Social Specialist
- Community Specialist
The diagram shows roles. Each pod is staffed to the client’s plan.
Lead tracking
Follow one inquiry from the first search to move-in
An example from senior living. Pick where the family found the community, then step through each stage. The source stays attached all the way to the move-in.
AI assistantNew chat
How can I help?
Can you recommend a top memory care community near Plano, TX?
A daughter is looking for memory care for her mother.
Searches that name the community in AI answers
14of 20
October inquiries by source
- Paid search22
- AI answers and organic17
- Referral sites9
- Direct and calls12
Portfolio
Recent work
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- Home services
Triumph Garage Doors
Home Services Marketing
25%Conversion Rate 300%ROASVisit the site - Senior living
Trinity Courtyard
Fort Worth, TX · Independent Living
Case study on roman.agency
Read the case study -
- Healthcare
Spiral2grow
Medical Services Marketing
200%Visibility in GBP 70% +Organic TrafficVisit the site - Home services
DR. Pipe
Home Services Marketing
3500Monthly Visitors 1400Keywords RankedVisit the site - Senior living
The Inn at Los Patios
San Antonio, TX · Assisted Living
Case study on roman.agency
Read the case study -
- Home services
Flue Experts
Home Services Marketing
4-10Leads per day 9%Conversion RateVisit the site - Healthcare
AnnaKo Makeup
Medical Services Marketing
68%Cut Cost Per Lead 720Annual LeadsSee the project
Client words
What it's like working with us
Watch Jennifer's review
“I can confidently say that working with them is profitable. If you are looking for strategic partner, I would highly recommend working with Roman.Agency”
Watch Maxim's review
“We've been working with RomanZ Media Group for 18 years and we just want to say thank you for Profitable Marketing… and for 30 years more”
Watch Segev's review
“…Their dedication and attention to detail is impecable. They are the best marketing company I tried, and I tried a few. I would highly recommend them.”
Big brands, multiple stakeholders and approvals
“While I was Chief Creative Officer of Ogilvy Canada, Roman and I worked together on the Mondelez account. Roman showed technical expertise in SEO while understanding the marketing goals of the campaign. Most importantly, he demonstrated the ability to deliver results while working on a project with multiple decision-makers and stakeholders. If you have an SEO-related project, I would highly recommend them.”
More from our clients
A very professional and dedicated company! Roman and his staff is exceptional and always willing to help and optimize the service provided.
Our company decided to try a new ad campaign to improve our conversion rate. Frankly, I was starting to get discouraged with crazy PPC prices. Roman not only explained all the benefits of different types of advertising but also chose the most effective one for our business. The results of our PPC campaign were good enough for us to sign a long-term contract with them. They are all about ROI.
I needed to create a website for my project, but I didn’t think it would be so difficult to find someone who would provide good service. Roman's team, however, did an excellent job and was right on schedule. Our website is now even better than I had hoped to see. Their work was outstanding!
Hire them to help with the website and YouTube Promotion. After years of working with "music promoters" they were a breath of fresh air. Finally our subscribers started to grow and we could see actual effect of marketing, not just paid views.
The team
Meet your new marketing team
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Roman Zelvenschi Chief Storyteller
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Julia C. Head of SEO
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Alina Demidchik Digital Strategist
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Daniel Zelvenski IT Access Control
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Elena SEO Specialist
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Alex Tseval Sales Director
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Ekaterina Redko Head of Content
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Maria Tsvirko Link Building
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Olga K. Content Manager
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Sergey Dovidov Head of Web Operations
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Liudmila Kaushovik Paid Media Specialist
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Anna Technical Content
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Darya LTC Marketing
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Olga Krutovtsova CRM Manager
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Peter Tsvirko Technical SEO
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Kirill Video Content Manager
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Paul Kliuchnik Creative / Graphic Designer
Insights
Dive into digital marketing insights
Fueling your growth with MarTech
Free check
Check your online presence
See how your business shows up where customers look: your Google Business Profile, reviews, AI answers, search rankings, website speed and listings. Send us your website and we will prepare your scorecard.
FAQ
Questions clients ask us
What does Roman Agency do?
We are a performance marketing agency. For over 18 years we have helped national and local businesses grow with SEO, visibility in AI answers (Google, ChatGPT, Gemini, Perplexity), paid search, high-converting websites and lead tracking.
Which industries do you work with?
Senior living, healthcare and home services are the industries we know best. Senior living was our very first client, and we have marketed more than 100 assisted living, memory care and independent living communities across the US. Over the years we have served 25 industries, from national names to local shops.
What does visibility in AI answers mean?
Google now shows an AI-written answer (AI Overview) above the regular results for many searches, and more people ask AI assistants like ChatGPT, Gemini and Perplexity. These answers name a handful of businesses. We work to make yours one of them, and each month we check which searches name you.
Is SEO still worth it?
Yes. The groundwork is the same as before: a fast, clear website, useful content and strong local listings. What has changed is the goal. A first-page ranking is no longer enough. Your business also needs to be named in the AI answer above the results.
Who will work on our account?
Every client works with one General Strategist, your one point of contact. Behind the strategist is a pod of specialists in web, creative, paid search, content, SEO and AIO, social and data, shaped by what you need most.
How do you track leads?
We track every call and form back to its source, and we send every lead, with its source, into the CRM you already use.
Do we own the ad accounts and data?
Yes. The ad account is in your name and you pay Google directly. Call tracking, forms and reports stay yours if we part ways.
How do we get started?
Schedule a call, or check your online presence with the form above. We take the time to get to know your brand and create solutions that fit just right.