Senior living websites
Senior living website design with a page for every community
We build and rebuild senior living websites so each community has a page of its own: its address, care types, photos and the pricing details you choose to publish, with a tour request on every screen. Every call and form is tracked to its source and sent to your CRM where it can take new leads. The website, the domain and the logins are yours.
The problem
When a community has no page of its own
A family looking for assisted living or memory care searches for one town, and Google and AI assistants look for a page about a community there. When each community is a paragraph on the group’s site, a page in a vendor’s template or an old site from before you bought it, the answer names a referral site or another community instead.
Signs your websites hold your communities back
One site, every community on one page
A family searching for memory care in one town lands on a list of all your communities and has to work out which one is near them.
A template your team can't change
The website vendor’s template decides the layout, and adding a care line, photos or a new community means a ticket and a wait.
Nothing a family needs before calling
Families look for care types, photos, floor plans and what the monthly cost covers, and the page has a phone number and a stock photo.
The old name after a purchase
After an acquisition or a rebrand, the site still carries the old name, phone number or the previous manager’s tracking, and the old address is the one that ranks.
A page of its own
What every community page needs
Families, Google and the AI assistants families ask each read a community’s page for something different.
What families look for
The care types the community offers, what daily life looks like, photos and floor plans, the pricing details you choose to publish, and a tour request on every screen. Your team approves every page before it goes live.
What Google needs
The community’s own address and phone number, its care types in the terms your state licenses you under, and its Google Business Profile linked to its own page rather than to the group’s home page.
What AI answers cite
In our six-town test on November 3, 2026, ChatGPT linked communities’ and operators’ own websites 12 times when a family asked about memory care for a mother with dementia, and 0 times for the best assisted living. Across Google’s three AI Overviews, 8 of their 12 sources were operators’ own sites. The answers and the method are in our six-town test.
What's included
What our senior living website design covers
We start from the sites you have today and change the structure only where it holds a community back. Each site gets the parts below that it needs.
A page for each community
Its own address, phone number, care types, photos and floor plans, and the pricing details you choose to publish, so a family lands on the community it asked about.
A page for each care line
Assisted living, memory care, independent living and respite stays each get a page where the community offers them, in the terms your state licenses you under.
A tour request on every screen
The phone number and a tour button at the top of every page on a phone, and a short form that asks only what your team needs to reply. If you use a tour scheduling tool, we link it rather than build a new one.
Your content and rankings carried over
We check the current sites first, carry over the content that works, and redirect every old address that ranks or has links from other sites to its new page, on the same domain or a new one.
Tour requests to your CRM
Every form records its source and community, and each inquiry goes to the community’s team and to your CRM where it can take new leads. Calls are tracked with our lead tracking service.
Built for search and AI answers
Titles, headings and markup set for each community and care line at launch, and each Business Profile linked to its own community page. Our senior living SEO and AI answers page covers the work after launch.
After a purchase or a rebrand
The new name, phone number and form recipients across the site, the previous manager’s logins and tracking removed, and the old addresses redirected. Our lease-up page covers the profiles and listings around a purchase.
Your team can edit it
Built on WordPress, so your team can update photos, events and pages, with training at launch. The website, the domain and the logins are yours.
Not in senior living? Our website development page covers the sites we build for other industries.
Process
How we build or rebuild your community websites
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Check the current sites
We list every community’s pages, see which ones bring visits from search and which old addresses have links from other sites, and test each form and phone number.
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Plan the pages
You approve the page list for each community and the design direction: one site for the group with a page per community, or a site for each. The time is agreed in the project plan, and it depends mostly on the number of pages and how quickly photos, content and approvals come back.
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Build and test
We build on WordPress and carry over the content. Before launch we send a test tour request from every form to the community’s team and to your CRM, and check every redirect.
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Launch
We point each Business Profile to its community’s page, set up Google Search Console and Bing for the site, submit the sitemap, and check that calls and forms arrive.
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Report every month
Each month the report shows the inquiries the website brought for each community, by source, and, where your CRM records them, the tours booked.
Reporting
What the report shows for each community's page
Each month you get a report for every community: the inquiries its website brought, by source, and, where your CRM records them, the tours booked, with what changed on the site that month. No one can guarantee a mention in an AI answer or a fixed spot on Google. What we promise is the work, done well, and an honest report on whether it's paying off.
October report
One report per community
Inquiries from the website
17 in October
Website inquiries by source
What changed
- The memory care page went live in July, and ChatGPT now links it when a family asks about memory care in Morristown.
- 5 tours were booked from website inquiries in October, from your CRM.
Proof
Results in senior living
Since our first client
18+ years
Across the US
100+ communities
Calls and forms
1,000s of leads
One new memory care community reached 5,000 visits and more than 50 leads a month after its 2020 launch, and kept that pace for two years.
See our senior living portfolioTeam
The team behind your community websites
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Darya Senior Living Marketing
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Sergey Dovidov Head of Web Operations
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Julia C. Head of SEO
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Peter Tsvirko Technical SEO
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Olga Krutovtsova CRM Manager
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Paul Kliuchnik Creative / Graphic Designer
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Liudmila Kaushovik Paid Media Specialist
Communities whose websites we run today
Langston GroveAtlanta, GA
Liana of SarasotaSarasota, FL
The VincentLafayette, LA
Client words
What it's like working with us
Big brands, multiple stakeholders and approvals
“While I was Chief Creative Officer of Ogilvy Canada, Roman and I worked together on the Mondelez account. Roman showed technical expertise in SEO while understanding the marketing goals of the campaign. Most importantly, he demonstrated the ability to deliver results while working on a project with multiple decision-makers and stakeholders. If you have an SEO-related project, I would highly recommend them.”
More from our clients
RomanZ Media Group Inc. has a great understanding and knowledge of the market and is always staying up-to-date on the changing needs in order to keep us relevant. Their unique and innovative ideas are always helping our optimization.
Where a community has no page of its own, AI answers and referral sites name someone else. Our free audit checks both, for each community you list.
See where your communities stand in AI answers
A free audit of up to ten communities, sent as a written report by email within five business days.
Request your free audit
"(Required)" indicates required fields
We use these details only to prepare your report and to contact you about it. Nothing is sent until you press Get my audit.
For each community you list, we check:
- whether Google's AI Overview and AI assistants (ChatGPT, Gemini, Perplexity) name it for its town and care types, and who they name instead
- how its Google Business Profile and reviews compare with the communities that are named
- which referral sites show up above it when families search
- who is running ads on its name and on its searches
The report has one page per community and a summary of what to fix first. Running fewer than five communities? We send a one-page snapshot of your main community within two business days.
Who does your audit
Roman ZelvenschiChief Storyteller. Reviews every report before you get it.
DaryaSenior Living Marketing. Works with senior living communities every day.
FAQ
Questions about senior living websites
Have you built senior living websites before?
Yes. We built Langston Grove’s website in Atlanta, and we run the websites of the communities we work with today, listed on our senior living portfolio. Darya, on our team, works on these sites every day: new community sites, and the page updates and photos each community’s team sends in.
Do we need a separate website for each community?
Either can work. What each community needs is a page of its own with its address, care types and photos, and its own Google Business Profile linked to that page. A group with one brand can keep one site with a page for each community, and a community with its own name can keep its own site. We start from the sites you have today and change the structure only where it is holding a community back.
Will a new website lose what ranks today?
We check which pages bring visits from search and which old addresses have links from other sites, carry over the content that works, and redirect every old address to its new page. At launch we set up Google Search Console and Bing for the site and submit the sitemap, then check that search engines follow the redirects.
We just bought a community. Can you move its website to our brand?
Yes. We move the site or rebuild it under your brand, change the name, phone number and form recipients everywhere on it, remove the previous manager’s logins and tracking, and redirect the old addresses. Our lease-up marketing page covers the Business Profile and listings work around a purchase.
We're opening a new community. When does its page go up?
Before it opens. Our lease-up marketing page explains how we plan an opening month by month, from the page and the Business Profile with its opening date to the first move-ins.
Our website vendor built our sites. Can you work with them?
We start from the sites you have today. If your team can edit the platform and it lets each community have its own pages and forms that record their source, we work in it. If it doesn’t, we plan a move to WordPress, which your team can edit, with the content and the old addresses carried over.
Can families see pricing and floor plans on the site?
Where you publish them. Each community page can show what the monthly cost covers, floor plans and photos, in the form you choose, and nothing about price goes on a page you haven’t approved.
Do tour requests go to our CRM?
Yes, where your CRM can take new leads: each tour request and form goes to the community’s team and into your CRM with its source and community. If you use a tour scheduling tool, we link it rather than build a new one. Our lead tracking page shows how it works and what each CRM supports.
How long does a new website take?
The time is agreed in the project plan. It depends mostly on how many communities and pages the site needs and how quickly photos, content and approvals come back from your team.
Who owns the website?
You do. The website, the domain and the logins are in your company’s name. If we part ways, they stay with you, with their history and tracking.
Will the free audit look at our website?
The audit checks how each community shows up in Google’s AI Overview, in AI assistants, on its Business Profile and next to referral sites, which is where a missing or thin community page shows. A review of the sites themselves (pages, forms and redirects) is the first step once we start.
What does it cost?
Pricing starts at $1,250 per community per month, with a $3,500 monthly minimum. A new website or a rebuild is quoted on its own, after the audit, once we have agreed the pages each community needs. Ad spend is separate and paid by you. The audit is free, and we quote after it. Our pricing page explains what the fee covers and what you pay separately.
Do you work with single communities?
Our programs are built for operators with five or more communities. If you run fewer, ask for the free one-page snapshot of your main community in the form above.