All services
Digital marketing services for senior living, healthcare and home services
These are all the services we offer, grouped by industry and by type. Pick your industry to see how we work there, or go straight to the service you came to check. Whatever the channel, we track every call and form to its source, so you can see what each one brings in.
We have worked with businesses across the USA and Canada since 2008.
Industries
Digital marketing services by industry
We know three industries best and keep our own playbooks for each. If yours is a different one, every service further down is open to your business too.
For assisted living, memory care and independent living communities across the US, we bring in inquiries for each community from Google, AI answers and paid search, so you depend less on referral sites. We have marketed more than 100 communities and brought in thousands of leads for them.
For clinics, private practices, therapists and health networks, we bring in new patients and appointment requests from search and AI answers, and run Google Ads for the services Google lets you advertise.
For plumbers, movers, garage door, chimney and roofing companies, we turn searches on Google, Google Maps and Local Services Ads into calls and booked jobs.
- Team
- 17 Marketing Experts
- Experience
- 200+ Years of Combined Experience
- Reach
- 25 Industries Served
- Outcome
- $100M+ Revenue Generated
Search
SEO and AI answer visibility
How customers find you when they search on Google or ask an AI assistant who to call.
SEO
Technical fixes, pages for the services and areas you want more of, and links from relevant sites. We measure SEO on the leads organic search brings in.
AI answer visibility
When people ask Google’s AI Overview, ChatGPT or Gemini which business to choose, we work to get yours named. We check which answers mention you today, then build up the pages, reviews and mentions those answers draw on.
Link building
Links and mentions from publications and from local and industry sites, chosen because they fit your business. Search engines and AI assistants both use them to decide which businesses to trust.
Senior living SEO
Local SEO for assisted living, memory care and independent living, with a page and a Business Profile for each community so families searching nearby can find it.
Healthcare SEO
Pages that answer patients’ questions about each treatment, written with care on every health topic, plus accurate profiles and listings for each location.
Paid
Google Ads and paid search
Search campaigns measured on calls, forms and booked appointments, with conversion tracking in place before they launch.
Google Ads and Microsoft Ads
Search campaigns on Google and Bing for any industry, built around the searches that bring paying customers and judged on the leads they bring in.
Senior living Google Ads
Google Ads for assisted living and memory care, set up by community and by care type and measured on inquiries and tour requests.
Healthcare Google Ads
Google Ads for the services you are allowed to advertise, written within Google’s healthcare policies and measured on appointment requests.
Local
Google Maps, Local Services Ads and reviews
For businesses whose customers search nearby and choose from the map, the ads above it and the star ratings.
Google Maps and Business Profile
A complete Google Business Profile with the right categories, services and photos, so your business shows up in the map results when people nearby search.
Local Services Ads
Google’s pay-per-lead ads for home service companies. We take care of the screening for the Google Verified badge, your profile and reviews, a rating on every lead, and matching each lead to a booked job.
Reviews and reputation
A review request after every job or visit and a reply to every review, on Google, Yelp and the other sites your customers read. When a bad review or a public complaint comes in, you have a plan for it.
Operations
Websites, lead tracking and email
Where your leads land, how each one is counted and how it is followed up.
Website development
Fast websites that work on any phone, show your number on every screen and track every call and form back to its source.
Lead tracking and attribution
Call tracking, the source of every form, and each lead passed into your CRM with its source attached. Where your CRM allows, we send booked jobs back to Google Ads so the campaigns learn from real customers.
Past customers and referrals
Email and text campaigns to past customers, a referral program for your happiest customers, and outreach to the businesses that send you work, such as realtors and inspectors.
Senior living inquiry follow-up
Email sequences that follow up with families after an inquiry, invite them to tour and keep each community in mind while they decide.
Creative
Web design, print and video
Design for your website, your marketing materials and your videos, all in one look.
Web design
Layouts, visuals and styling for a new website or a redesign, planned around the one thing you want each visitor to do.
Print design
Brochures, flyers and ad graphics in your brand’s look, for print and for screens.
Video animation
Animated explainers, product demos and short marketing videos for your website, your ads and social media.
Strategy
Marketing strategy
The plan that decides where the budget goes before anything is built.
Digital strategy
One written plan for which channels and tools to use, how they connect and how each one is measured.
Campaign development
A campaign with one goal and one message across search, social, email and print, taken from the idea to the launch and the results.
Brand strategy
Positioning, messaging and a visual identity that set your business apart and stay the same everywhere it appears.
How we work
Your outsourced marketing team
Some clients hire us as their whole marketing department. Others hire us for one channel, next to their own team.
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One pod per client
Read our storyA strategist who answers to your numbers leads a small team of the specialists your goals need. Each specialist works on three or four accounts at most, so the people on yours know it well.
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Measured on leads and booked jobs
Every call and form is tracked to its source, and your monthly report shows what each channel brought in. Where your CRM allows, we follow each lead to the booked job, the patient visit or the move-in.
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Ad accounts in your name
Your Google Ads and Microsoft Ads accounts are set up in your name, and you pay for the ads directly. We manage them, and they stay yours.
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USA and Canada
We work with businesses across the USA and Canada, from owner-run local companies to operators with many locations. Our offices are in Toronto, Tel Aviv and Las Vegas.
Client words
What it's like working with us
Watch Jennifer's review
“I can confidently say that working with them is profitable. If you are looking for strategic partner, I would highly recommend working with Roman.Agency”
Big brands, multiple stakeholders and approvals
“While I was Chief Creative Officer of Ogilvy Canada, Roman and I worked together on the Mondelez account. Roman showed technical expertise in SEO while understanding the marketing goals of the campaign. Most importantly, he demonstrated the ability to deliver results while working on a project with multiple decision-makers and stakeholders. If you have an SEO-related project, I would highly recommend them.”
More from our clients
A very professional and dedicated company! Roman and his staff is exceptional and always willing to help and optimize the service provided.
I needed to create a website for my project, but I didn’t think it would be so difficult to find someone who would provide good service. Roman's team, however, did an excellent job and was right on schedule. Our website is now even better than I had hoped to see. Their work was outstanding!
Hire them to help with the website and YouTube Promotion. After years of working with "music promoters" they were a breath of fresh air. Finally our subscribers started to grow and we could see actual effect of marketing, not just paid views.
FAQ
Questions about our digital marketing services
Do you only work with senior living, healthcare and home services?
No. Those are the three industries we know best, and each has its own page. The services on this page are open to any business in the USA or Canada. If you are not sure where to start, the free online presence check below shows where your business stands today.
Can we hire you for one service, such as Google Ads or a new website?
Yes. You can start with one service and add others later, or have us run all of your marketing as a full-service digital marketing agency. Either way, a strategist leads your account. Ongoing work, such as SEO, Google Ads or social media, comes with a monthly report of leads by source. Our pricing page explains how we price.
Who will work on our account?
A strategist leads your account and brings in the specialists your goals need, such as an SEO specialist, a paid search specialist, a writer or a developer. Each of them works on three or four accounts at most. You can meet them on our team page.
How do you report results?
For ongoing work, you get a monthly report of leads by source: calls, forms and, where your systems allow, booked appointments, jobs or move-ins. We report traffic and rankings too, but leads are the number we answer to.
How do we get started?
If you run senior living communities, request the free AI visibility audit on our senior living marketing page. Otherwise, send us your website through the online presence check below, and we will prepare a scorecard of how your business shows up today.
Free check
Check your online presence
Not sure which service you need? Send us your website, and we will score how your business shows up on your Google Business Profile, in reviews and AI answers, in search rankings, in website speed and in listings.
Social
Social media marketing
Posts, short videos, ads and replies on the platforms your customers use.
Social media marketing
A posting plan with short videos and customer stories, Facebook and Instagram ads, replies to comments and messages, and a monthly report.