Web design
Web design services planned around what each visitor should do
Our website design services cover new websites and redesigns: the layout of each page, its colors, type and photos, and how it reads on a phone. Every page is planned around the one thing you want its visitor to do, such as call, book or ask for an estimate, and you approve the phone and desktop designs before our team builds the site.
What's included
What our web design services include
We design small business websites and sites for companies with several locations, new or redesigned, and you see every page at phone and desktop width before anything is built.
For a website built around your leads, with tracking and search set up at launch, see our website development services.
Page layouts around one action
A layout for each kind of page, such as the home page, a service, a location and contact, with the sections in the order a visitor needs before that page’s one action.
Phone and desktop designs
A design of every page at phone width and at desktop width, with your number and the main button where a thumb reaches them on a phone.
Your brand on every page
Colors, fonts, icons and photo style taken from your logo and brand, so the website matches your signs, vehicles and printed pieces.
Text that's easy to read
Headings, short paragraphs and lists that answer what customers ask, in type sizes and color contrast that are easy to read.
Buttons and forms people finish
Buttons, menus and short forms designed so a first-time visitor can call, book or ask for an estimate in a few taps.
Redesigns that keep what works
For a redesign, we start from the pages your customers already use and the content that answers their questions, and give them a new layout and look. Moving the pages is part of our website development work.
What each page needs
What each page of your website needs
A visitor wants to know two things quickly: whether you do what they need, and what to do next. A design works when every page answers both on its first screen.
One next step
Each page has one main action, such as a call, a booking or an estimate request, and the layout leads to it: what you do, where you work and why customers trust you, then the button.
Clear on a phone
Many customers see your site first on a phone, so the number, the main button and the facts they came for sit on the first screen, in text they can read without zooming.
Photos of your own work
Photos of your own jobs, crews or locations wherever you have them, so the site shows the business customers will meet.
Process
How a website design project works
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Brief and page plan
You tell us who your customers are, what each page should get them to do, and which sites you like and why. For a redesign, we also look at the pages your customers use on your current site.
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Layouts
We plan the layout of each kind of page at phone width first: what sits on the first screen, the order of the sections and where the main button goes. You approve the layouts before we design.
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Design and changes
We design each page in your brand at phone and desktop width, and you see every page in full. We apply your changes in the rounds agreed in the quote. Clinics review and approve all health wording and images before anything is built.
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Approved design to the build
The approved design goes to our web development team, which builds it on WordPress. Our website development page covers the build.
Industries
Website design for home services, healthcare and senior living
Home services
Contractor website design with a call button and an estimate request on every page, and pages for each service and area that show your own crews and jobs.
See home services marketingHealthcare
Pages for each clinic location and service that lead to a booking, with wording and images your clinic reviews and approves before the site goes live.
See healthcare marketingSenior living
Pages for each community and care type that lead to a tour request, in a look families recognize from the community's signs and brochures.
See senior living marketing- Team
- 17 Marketing Experts
- Experience
- 200+ Years of Combined Experience
- Reach
- 25 Industries Served
- Outcome
- $100M+ Revenue Generated
Team
The team behind your website design
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Paul Kliuchnik Creative / Graphic Designer
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Sergey Dovidov Head of Web Operations
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Peter Tsvirko Technical SEO
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Anna Technical Content
Client words
What it's like working with us
Watch Jennifer's review
“I can confidently say that working with them is profitable. If you are looking for strategic partner, I would highly recommend working with Roman.Agency”
Watch Segev's review
“…Their dedication and attention to detail is impeccable. They are the best marketing company I tried, and I tried a few. I would highly recommend them.”
Big brands, multiple stakeholders and approvals
“While I was Chief Creative Officer of Ogilvy Canada, Roman and I worked together on the Mondelez account. Roman showed technical expertise in SEO while understanding the marketing goals of the campaign. Most importantly, he demonstrated the ability to deliver results while working on a project with multiple decision-makers and stakeholders. If you have an SEO-related project, I would highly recommend them.”
More from our clients
A very professional and dedicated company! Roman and his staff is exceptional and always willing to help and optimize the service provided.
I needed to create a website for my project, but I didn’t think it would be so difficult to find someone who would provide good service. Roman's team, however, did an excellent job and was right on schedule. Our website is now even better than I had hoped to see. Their work was outstanding!
Hire them to help with the website and YouTube Promotion. After years of working with "music promoters" they were a breath of fresh air. Finally our subscribers started to grow and we could see actual effect of marketing, not just paid views.
FAQ
Questions about web design
What's the difference between web design and website development?
Web design is how the site looks and how each page leads a visitor to the next step: the layouts, colors, type, photos, buttons and forms. Website development is building it: WordPress, your content carried over, redirects, tracking and launch. This page covers the design, and our website development page covers the build.
Do you redesign an existing website?
Yes. We start from what your current site already does well, such as the pages your customers use and the content that answers their questions, and give it a new layout and look. Moving the pages and redirecting the old addresses is part of the build.
Do you take web design projects on their own?
We design websites that our web development team then builds, new sites and redesigns, alongside the marketing we run for the business or on their own when it is a larger project we can do well for its budget. For a simple site on a small budget, a site builder’s templates will usually serve you better than a custom website design from a web design agency.
How long does a website design take?
It depends on how many kinds of pages the site needs and how quickly your photos, wording and approvals come back. We agree the dates in the quote, together with the build.
How many rounds of changes do we get?
The rounds of changes are agreed in the quote before we start, and nothing is built until you approve the design of each page.
Do you offer UX and UI design services?
Yes, on every project. The UX part is the plan of each page: what a visitor needs to see, and in what order, before the main button. The UI part is the buttons, menus and forms themselves, designed to be easy to use on a phone.
Can you work with our existing brand?
Yes. We work from your logo, colors and fonts, so the site looks like your signs, vehicles and printed pieces. If the brand itself needs work first, our brand strategy page covers that, and our print design page covers printed pieces in the same look.
Who designs the website?
A designer from our team designs each project, and you approve every page before it is built. For a clinic, your team reviews and approves all health wording and images before the site goes live.
Can we see websites you've built?
Yes. Our home services portfolio has websites we built, with what each project included, and our testimonials page has what clients say about working with us.
Ask about a website design
Tell us whether you need a new website or a redesign, roughly how many pages or locations it covers and when you’d like it live. Roman reads every request and replies by email within one business day.
- Phone number
- +1-647-576-7174
- info@roman.agency
- Offices
- Toronto, Las Vegas, Tel Aviv