Healthcare SEO for every location, measured on appointment requests

It can. Google limits ads for some health services, but its ad rules don’t keep a clinic’s own pages, profiles and reviews out of search, the map or AI answers. A clear page for that service, with no claim the clinic can’t support, gives search engines something to show. Our healthcare Google Ads page covers what can be advertised.

Google’s AI Overview and assistants like ChatGPT, Gemini and Perplexity draw on websites that answer patients’ questions clearly, and on Google Business Profiles, reviews and listings. We build a clear page for each treatment and location and keep the profiles and listings accurate. Each month we ask the assistants the questions your patients ask and report which ones name you. Our AI answer visibility page explains the method.

Plainly and carefully. Each page explains a treatment, who it helps and what a visit involves, in words a patient understands, and makes no promise of an outcome and no claim the clinic can’t support. Where your professional college or licensing board sets rules for what clinics publish, its rules come first. Your clinic reviews and approves every health page before it goes live. We don’t give medical advice. The pages help patients find your clinic and decide to book, ethically and effectively.

Protecting patient information is the clinic’s legal duty: HIPAA in the United States, and PIPEDA and provincial laws such as Ontario’s PHIPA in Canada. We know these rules and advise on them as part of the work. A typical WordPress site and its hosting are not set up for health information, so we plan how inquiries are collected and stored: HIPAA-compliant hosting and form tools where they are needed, forms that keep patient details off the website, and lead handling that keeps health information out of ad and analytics platforms.

The profiles, yes: each location’s profile is part of this work, with the right hours, services, photos and categories, matched to its page on your site. Asking for reviews and replying to them is our review and reputation service, which runs alongside this one. Replies never confirm that the reviewer is a patient, and where your professional college or licensing board limits review requests or testimonials, its rules come first. Our guide to responding to patient reviews has examples.

Site fixes, profile corrections and new pages can show in search within weeks. Searches where many clinics compete build over several months, and AI answers change as the pages and profiles they draw on change. Your monthly report shows each location’s appointment requests from the first month, so you can see the direction early.

New pages for the treatments and locations you want more of, updates to the pages that already bring requests, profile upkeep, links from sites on your topic, the monthly check of AI answers and the report. The technical fixes are done in the first weeks and don’t come back as monthly hours.

Yes, for the searches we agree with you, as one line inside the report. The report leads with each location’s appointment requests from search and the clicks from searches without your clinic’s name, because those show whether search brings you new patients.

As a healthcare SEO agency, we work with clinics, private practices, doctors, therapists and specialist centers in the US and Canada, and we work best with practices that have several locations. For a single practice, we tell you early whether the work fits your budget. Our healthcare marketing page shows more of our healthcare work. For businesses outside healthcare, see our SEO services page. Our healthcare portfolio shows our work for Oakwood Health Network, a men’s health clinic network with 4 Ontario locations.

No one can, because Google and the AI companies decide what they show and change it every day. What we can show you is the work done each month and what it brought in, location by location. Jennifer Lowthian, CEO of Oakwood Health Network, talks about working with us in her video on this page.