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Senior living marketing that gets your communities recommended by Google and AI assistants

More families now ask Google or an AI assistant such as ChatGPT, Gemini, Perplexity or Claude to recommend assisted living or memory care nearby, and the answer names only a few places. We help each of your communities become one of them, and we track every inquiry back to where it came from.

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Example only. The community names are made up.

Referral fees

Every family that finds you directly saves a referral fee

Referral sites bring families, but they charge for each lead or new resident, and they often advertise on your own community names. Our job is to grow the share of families who come to you directly.

Search has changed too. Google now shows an AI answer above the regular results, and more families ask AI assistants like ChatGPT, Gemini and Perplexity. A first-page ranking used to be enough. Today, the communities named in the answer get the calls.

What do referral sites cost you a year?

The numbers below are an example. Enter your own to see your cost. Nothing is sent to us unless you ask us to email the result.

Check your referral agreement. Fees are usually tied to the first month’s rent and care.

Your result appears here as soon as all four numbers are filled in.

Services

Three services that work together for each community

AI Answer Visibility

We set up each community to be named when families ask for assisted living or memory care in its town. That means pages that answer families' questions, a complete Google Business Profile, steady reviews and accurate listings across the web.

Learn more about senior living SEO

Paid Demand Capture

Google Ads, and Microsoft Ads where they pay off, reach families who need a place soon. Each community and care line gets its own campaign, within Google's ad rules for housing and health. The ad account is yours, and you pay Google directly.

Learn more about senior living Google Ads

Lead Ops & Attribution

We track every call and form by community and source, and send each lead to the CRM you use. Families who inquire but haven't toured yet get follow-up emails. Each month, a report shows what your own channels bring in next to what referral sites cost.

Learn more about inquiry follow-up

Reporting

We measure inquiries, community by community

Each month you get a report for every community: which searches name it in Google and in AI assistants, how many calls and forms came from each source, and what changed. No one can guarantee a mention in an AI answer or a fixed spot on Google. What we promise is the work, done well, and an honest report on whether it's paying off.

October report

One report per community

Searches that name you in AI answers

14 of 20

Inquiries by source

  • Paid search22
  • AI answers and organic17
  • Referral sites9
  • Direct and calls12

What changed

  • ChatGPT and Gemini now name Cedar Bend for "memory care near Plano".
  • Inquiries from referral sites fell from 14 to 9 as paid search grew.
Example report with sample figures.

Who we work with

Built for operators with several communities

We work with owners, operators and management companies that run five or more assisted living, memory care or independent living communities across the US. We plan and report for each community separately, because each has its own market, competitors and open rooms.

Your senior living team

  • DaryaSenior Living Marketing

    Plans and runs each community's marketing

  • Julia C.Head of SEO

    Community pages, search and AI answers

  • Liudmila KaushovikPaid Media Specialist

    Google and Microsoft Ads

  • Olga KrutovtsovaCRM Manager

    Call and form tracking, and your CRM

Proof

Results in senior living

Since our first client

18+ years

Senior living was our very first client, and it has been at the heart of our work ever since.

Across the US

100+ communities

Assisted living, memory care and independent living communities marketed across the US.

Calls and forms

1,000s of leads

Generated for the communities we market.

One new memory care community reached 5,000 visits and more than 50 leads a month after its 2020 launch, and kept that pace for two years.

See our senior living portfolio

Memory care community / launch 2020

Two years at pace
5,000visits a month
50+leads a month
2years at that pace

Communities we work with today

  • Langston GroveAtlanta, GA
  • Liana of SarasotaSarasota, FL
  • The VincentLafayette, LA
  • The ArborNacogdoches, TX
  • Cedar Creek LodgeGun Barrel City, TX
  • The Pines at BlufftonBluffton, SC

“RomanZ Media Group Inc. has a great understanding and knowledge of the market and is always staying up-to-date on the changing needs in order to keep us relevant. Their unique and innovative ideas are always helping our optimization.”

Sarahformer CEO of a senior living management company

Pricing

Priced per community

$1,250per community per month

Pricing starts at $1,250 per community per month, with a $3,500 monthly minimum. You choose which care types to grow at each community, and each one gets all three services. You pay ad spend directly to Google or Microsoft. The audit is free, and we quote after it.

Scorecard

Senior Living Marketing Scorecard

Ten areas that decide how a senior living operator fills its communities, each on a ladder from 0 to 10.

Score your communities
Where you stand this quarterSample
StrategyMeasurementAI visibilityLocal and reviewsPaid searchWebsiteReferral sitesSocial and proofInquiries and toursNurture

Your scoreOur score

See where your communities stand in AI answers

A free audit of up to ten communities, sent as a written report by email within five business days.

Request your free audit

"(Required)" indicates required fields

This field is for validation purposes and should be left unchanged.
Name(Required)
One community per line, with its city, for example: Cedar Bend, Plano TX. Or your website.

We use these details only to prepare your report and to contact you about it. Nothing is sent until you press Get my audit.

For each community you list, we check:

  • whether Google's AI Overview and AI assistants (ChatGPT, Gemini, Perplexity) name it for its town and care types, and who they name instead
  • how its Google Business Profile and reviews compare with the communities that are named
  • which referral sites show up above it when families search
  • who is running ads on its name and on its searches

The report has one page per community and a summary of what to fix first. Running fewer than five communities? We send a one-page snapshot of your main community within two business days.

See a sample audit page

Who does your audit

  • Roman ZelvenschiChief Storyteller. Reviews every report before you get it.
  • DaryaSenior Living Marketing. Works with senior living communities every day.

Prefer to talk it through? Schedule a call.

FAQ

Questions operators ask us

What is AI search, and why does it matter for senior living?

Google now shows an AI-written answer (AI Overview) above the regular results for many searches, and more families ask AI assistants like ChatGPT, Gemini, Perplexity and Claude. They all name a handful of communities. If yours isn’t named, many families never scroll to the links below.

How do you get a community named in Google's AI Overview and AI assistants?

AI answers draw on websites that clearly answer families’ questions, and on Google Business Profiles, reviews and listings across the web. We build a clear page for each community and care type, keep profiles and listings accurate, and grow reviews. Each month we check which searches name you. Our AI answer visibility page explains the work and how we measure it. Our review and reputation management page shows how we grow reviews for each community. Our test of AI answers in six towns (November 2026) shows which communities ChatGPT and Google’s AI Overviews named, and which sources they cited.

Is SEO still worth it for senior living?

Yes. The groundwork is the same as before: a fast, clear website, useful content and strong local listings. What has changed is the goal. A first-page ranking is no longer enough. Your community also needs to be named in the AI answer above the results.

Can you reduce what we pay A Place for Mom or Caring.com?

Yes, by growing the share of families who find you directly through AI answers, paid search and your own website. You can keep using referral sites. Our monthly report shows what they cost next to what your own channels bring in, so you can decide how much to rely on them.

Do you work with single communities?

Our programs are built for operators with five or more communities. If you run fewer, ask for the free one-page snapshot of your main community in the form above.

How long until we see results?

Paid search brings inquiries in the first weeks. AI answer visibility and organic search build over several months. Your monthly report shows the movement per community either way.

Do we own the ad accounts and data?

Yes. The ad account is in your name and you pay Google directly. Call tracking, forms and reports stay yours if we part ways.

Do you work with our CRM?

Yes. We send every lead, with its source, into the CRM you already use. Our lead tracking page shows how it works.

What does it cost?

Pricing starts at $1,250 per community per month, with a $3,500 monthly minimum. Ad spend is separate and paid by you. The audit is free, and we quote after it. Our pricing page explains what the fee covers and what you pay separately.

Reading

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