Healthcare Google Ads measured on appointment requests

Many clinic services can be advertised, within Google’s healthcare and medicines policy. Prescription drugs and some treatments are restricted, and some services need certification first. We check your services and pages before we build anything. Where a service can’t be advertised, search and AI answers do more of the work, as our healthcare SEO page explains.

Only for some services. In the US and Canada, Google asks for certification, usually from LegitScript, before online pharmacies, telemedicine services that prescribe, or drug and alcohol addiction treatment can advertise. A practice that sees patients in person and doesn’t prescribe online, such as physical therapy, chiropractic or counseling, usually doesn’t need it. Once we start, our policy review of your services tells you which applies, and if you need certification, the application is in your clinic’s name.

We check for disapprovals twice a day for the first two days after launch, and at every review after that. A disapproved ad is fixed by removing the flagged wording and sent for review again. We appeal only when we can show the flag is wrong. Repeated policy problems can put a whole account at risk, which is why pages and ads are checked before launch.

No. Google treats health as a sensitive category and doesn’t allow audiences built from customer lists or website visitors for health ads. On top of that, we don’t target by age, gender or income, and we never upload patient lists. Campaigns are aimed at your locations and at what people search for.

You do. We create the account in your practice’s name, or take over the one you have, and we are added as the manager. You pay Google directly with your own card. If we part ways, the account, its history and the tracking stay with you.

Our paid media team, the people shown on this page. Every healthcare account they run follows the rules on this page: the policy review before launch, no audiences built from health information and no patient details in Google Ads. We keep a dated log of every change and the reason for it.

Yes, for clinics with several locations. Send your website through the presence check, tell us when we reply, and with read-only access we add a review of the account, including any disapprovals, to your scorecard.

Protecting patient information is the clinic’s legal duty: HIPAA in the United States, and PIPEDA and provincial laws such as Ontario’s PHIPA in Canada. We know these rules and advise on them as part of the work. A typical WordPress site and its hosting are not set up for health information, so we plan how inquiries are collected and stored: HIPAA-compliant hosting and form tools where they are needed, forms that keep patient details off the website, and lead handling that keeps health information out of ad and analytics platforms.

Searches for your patient portal, billing or careers are blocked as keywords. Calls and forms that still come from existing patients or vendors are left out of the appointment request count and shown on their own line in the report. Where your front desk notes which callers are new patients, the report uses that count.

Yes, in a small brand campaign of its own, because other clinics and directories often bid on those names. Most of the budget goes to searches by service and town. The report shows brand and non-brand searches on separate lines, so clicks on your own name don’t make the account look better than it is.

As a healthcare PPC agency, we work with clinics, private practices, therapists and specialist centers in the US and Canada, and we work best with practices that have several locations. For a single practice, we tell you early whether the budget can carry both the ads and our fee. Our healthcare marketing page shows more of our healthcare work, and our healthcare portfolio shows the website, Google Ads and videos we made for Oakwood Health Network’s men’s health clinics. For businesses outside healthcare, see our Google Ads management page.

A new account usually starts running within about two weeks of getting access and billing set up, and paid search can bring appointment requests in the first weeks. A service that needs certification waits until it comes through. In those weeks we read the search terms, block what doesn’t fit and adjust bids in small steps. We judge each location’s campaigns on appointment requests over months, not days.