ED and TRT clinic marketing
Men's health clinic marketing for ED, low T and hair loss clinics
We market men's health clinic groups and their telehealth programs in Google search, Google Maps, Google Ads and AI answers, within Google's health ad rules. Every call and form is tracked to its source, so you see new patient requests and what they cost at each location, with no patient details in Google Ads or analytics.
Why men's health
What men's health clinic marketing has to get right
Men’s health marketing works when it brings new patients every month, keeps the ads inside Google’s health rules and shows what each new patient costs at each location.
A steady flow of new patients
When a course of care ends, so does the revenue from that patient, so each month’s sales depend on new patients finding the clinic. We plan the work around the treatments and locations you want to fill, for clinic groups with three or more locations or a telehealth program, and the report counts new patient requests by source.
Google Ads within the health rules
A clinic that sees patients in person can advertise its services on Google Search, within Google’s healthcare and medicines policy. Prescription drug names are restricted in ads, keywords and landing pages, and telehealth that prescribes needs LegitScript and Google certification first. Google counts sexual health as a sensitive category, so these ads can’t use remarketing lists or customer lists. Our article on Google Ads rules for clinics has the details.
Search and AI answers where ads stop
Where ads are limited, a clear page for each treatment and location, a complete Business Profile and the reviews patients leave do more of the work. For Oakwood Health Network, a men’s health clinic network with 4 Ontario locations, SEO brought in 40% of the network’s revenue.
The problem
When the ads cost more and new patients don't follow
A men’s health clinic pays for every new patient, across several locations and several channels. When the bills grow and the bookings don’t, it is hard to tell which source brought the patients who came in.
Signs your clinic's marketing needs work
Ads disapproved, or an account suspended
Google flagged a drug name, a landing page or a claim, and no one is sure which one caused it or how to fix it.
All your treatments on one page
ED, low testosterone and hair loss patients all land on the same page, and it names treatments Google won’t let an ad point to.
Another clinic above you on the map
Men searching nearby see a clinic with more reviews or a fuller profile before they see yours.
Calls no one can trace
The phone rings, but no one can say which calls came from ads, search or the map, or what a new patient cost.
A telehealth program with no plan
Patients in other towns ask for online visits, and the marketing still covers only the clinics.
What we do
Our men's health clinic marketing services
We choose the mix with you, from the treatments you want to grow, the locations you run and your budget. Each service has its own page with the details.
SEO for ED, low T and hair loss clinics
A page for each treatment you offer and a page for each location, written plainly, so men can read about their options and the first visit before they call.
Google Business Profile for each location
A complete profile for each clinic, with the right categories, services, hours and photos, run together with your SEO so the map and the website say the same thing.
Google Ads within the health rules
Search campaigns for each location and treatment, written without restricted drug names and aimed at what people search for, never at audiences built from health information. The ad account is yours, and you pay Google directly.
AI answers
When someone asks Google’s AI answers or ChatGPT for a men’s health clinic nearby, we work to have your clinic named, using your site, your profiles and your reviews.
Clean landing pages for your ads
When your site’s menu, forms or footer name a restricted drug, an ad needs a clean page: one treatment, your number on every screen and a short form with no health questions. Our web team builds it, quoted separately from the marketing.
Reviews, through our reputation service
Asking for reviews and replying to them is our review and reputation service, which runs alongside. Replies never confirm that someone is a patient, and where your licensing board or college limits review requests or testimonials, its rules come first.
Clinic videos
A promo for your clinics or an animated explainer for your site, like the two we made for Oakwood’s clinics. Video comes from our video animation team and runs alongside the marketing.
Call tracking and cost per new patient
A tracked number for each source and a source on every form, so the report shows which sources bring new patient requests and what each request from ads cost. Names and reasons for the visit stay out of Google Ads and analytics.
Process
How we start with a men's health clinic group
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Discovery
We start with the treatments you want to grow, your locations and the areas they serve, any telehealth program, how your front desk books new patients, and the marketing and accounts you have today.
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Read what brings new patients today
For each page of your site and each source, we look at the main search it shows up for and the new patient requests it brings, and we read any disapprovals in your ad account.
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Fix the base
We give each source its own tracked number, complete each location’s Business Profile, move ads to pages free of restricted drug names, check that every form keeps patient details off the website, and add or rewrite the pages for your main treatments and locations.
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Run and tune
We run the services we agreed on and check them every week: new search terms, disapprovals, missed calls and the pages people land on. Searches that never lead to a visit, such as job searches and pill shopping, are taken out of the ads.
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Report every month
Each month you see, for every location, new patient requests by source and by treatment, what each request from ads cost and what changed.
Reporting
What your monthly report shows
Each month you get a report for every location: new patient requests by source and by treatment, what each request from ads cost, with no patient names, and what changed. No one can guarantee a number of new patients or the top spot on the map. What we promise is the work, done well, and an honest report on whether it's paying off.
October report
One report per location
New patient requests
22 in October
New patient requests by source
What changed
- The low testosterone page went live in July, and requests from Google search for low testosterone rose from 1 to 3 a month.
- In September an ad was disapproved for a drug name on its landing page; the page was rewritten and the ad approved again.
Proof
Our result for a men's health clinic network
Oakwood Health Network
+200% sales in the first year
Patient value
10:1 patient value to acquisition cost
New patients
500+ new patients
Video work
Videos for Oakwood's clinics
Two videos we made for Oakwood: a promo for its erectile dysfunction clinics and an animated explainer for its blog. More of our animation work is on our video animation page.
Play video
Play video- Team
- 17 Marketing Experts
- Experience
- 200+ Years of Combined Experience
- Reach
- 25 Industries Served
- Outcome
- $100M+ Revenue Generated
Client words
What it's like working with us
Watch Jennifer's review
“I can confidently say that working with them is profitable. If you are looking for strategic partner, I would highly recommend working with Roman.Agency”
Big brands, multiple stakeholders and approvals
“While I was Chief Creative Officer of Ogilvy Canada, Roman and I worked together on the Mondelez account. Roman showed technical expertise in SEO while understanding the marketing goals of the campaign. Most importantly, he demonstrated the ability to deliver results while working on a project with multiple decision-makers and stakeholders. If you have an SEO-related project, I would highly recommend them.”
More from our clients
A very professional and dedicated company! Roman and his staff is exceptional and always willing to help and optimize the service provided.
I needed to create a website for my project, but I didn’t think it would be so difficult to find someone who would provide good service. Roman's team, however, did an excellent job and was right on schedule. Our website is now even better than I had hoped to see. Their work was outstanding!
Hire them to help with the website and YouTube Promotion. After years of working with "music promoters" they were a breath of fresh air. Finally our subscribers started to grow and we could see actual effect of marketing, not just paid views.
FAQ
Questions clinic owners ask about men's health clinic marketing
Which men's health clinics do you work with?
Men’s health clinic groups in the USA and Canada with three or more locations or a telehealth program, treating ED, low testosterone, hair loss and similar care. Our plans are built for clinics that size. If you run a single clinic, a complete Google Business Profile, accurate listings and a clear page for each treatment are a good place to start, and you can do all three yourself. Our healthcare marketing page covers the other clinics and practices we work with.
Have you worked with men's health clinics before?
Yes. For Oakwood Health Network, a men’s health clinic network with 4 Ontario locations that treated erectile dysfunction, we built the website, ran Google Ads by location, wrote the medical content and set up the CRM that received new patient inquiries. In the first year, sales grew by 200%, and SEO brought in 40% of the network’s revenue. We also made its two clinic videos, shown on this page, and Jennifer Lowthian, its CEO, talks about working with us in her video review.
Can an ED or testosterone clinic advertise on Google?
Yes, within Google’s healthcare and medicines policy. A clinic that sees patients in person can advertise its services on Google Search. Prescription drug names are restricted in ads, keywords and landing pages, so the ads describe the care, not the drug. In the US and Canada, telehealth services that prescribe need LegitScript certification and Google’s own certification before they can advertise. Ads for prescription ED drugs themselves are allowed only in limited cases: on the Display Network and YouTube, for approved drug makers, online pharmacies and telehealth providers in the US, Canada and New Zealand, shown to adults only. Our article on Google Ads rules for clinics explains the rules, and our healthcare Google Ads page shows how we run the campaigns.
Our ads were disapproved, or our account was suspended. Can you help?
Yes. A disapproved ad is fixed by removing the flagged wording or changing its landing page, and sent for review again. We appeal only when we can show the flag is wrong. A suspended account needs the cause found and fixed in the ads and on the site before an appeal, and Google decides whether to reinstate it. For clinics with several locations, the presence check can include a read-only review of the account and its disapprovals.
Can you remarket to men who visited our website?
No. Google counts sexual health as a sensitive health category, so ads about it can’t use remarketing lists, Customer Match or lookalike audiences. On top of that, we don’t target by age, gender or income, and we never upload patient lists. Campaigns are aimed at your locations and at what people search for.
What will you write about ED, low testosterone and hair loss?
Pages that explain each treatment plainly: who it is for, what a first visit involves and how to book, with no promise of an outcome and no claim your clinic can’t support. Pages that ads link to leave out prescription drug names, as Google’s policy requires. Where your licensing board or college sets rules for what clinics publish, its rules come first. Your clinic reviews and approves every health page before it goes live. We don’t give medical advice.
We have a telehealth program. Can you market it?
Yes, with one step first for the ads. In the US and Canada, telehealth that prescribes needs LegitScript certification and Google’s own before its ads can run, and the application is in your clinic’s name. In the meantime, the telehealth pages can be found in search and AI answers like any other page on your site.
How do you handle patient information?
Protecting patient information is the clinic’s legal duty: HIPAA in the United States, and PIPEDA and provincial laws such as Ontario’s PHIPA in Canada. We know these rules and advise on them as part of the work. A typical WordPress site and its hosting are not set up for health information, so we plan how inquiries are collected and stored: HIPAA-compliant hosting and form tools where they are needed, forms that keep patient details off the website, and lead handling that keeps health information out of ad and analytics platforms.
How soon will we see more new patients?
Google Ads can bring new patient requests in the first weeks once the account is set up and the ads are approved; a service that needs certification waits until it comes through. SEO, Business Profiles and AI answers build over several months. Your monthly report shows new patient requests by source and location from the first month.
Who owns the accounts, the website and the logins?
You do. The ad account is in your clinic’s name, and you pay Google directly. The website, the domain and the logins are yours, and the call tracking, forms and reports stay yours if we part ways.
We already run Google Ads. Can you look at the account?
Yes, for clinics with several locations. Send your website through the presence check, tell us when we reply, and with read-only access we add a review of the account, including any disapprovals, to your scorecard.
What does men's health clinic marketing cost?
Our monthly fee starts at $3,500 (USD), and the exact fee depends on the services, the number of locations and the areas you cover. Ad spend is separate: you pay Google directly, with no markup. Our pricing page explains how we price our work. To start, send us your website through the online presence check on this page.
Free check
Check your online presence
See how your business shows up where customers look: your Google Business Profile, reviews, AI answers, search rankings, website speed and listings. Send us your website and we will send your scorecard within two business days.