Therapist marketing
Mental health marketing for therapy and psychiatry group practices
We market psychotherapy, counseling and psychiatry practices with several clinicians or offices in Google search, Google Maps, Google Ads and AI answers, within Google's health ad rules. Every call and form is tracked to its source, with no patient details in Google Ads or analytics.
Why mental health
What mental health marketing has to get right
Mental health marketing works when it answers people’s questions with care, stays inside Google’s health ad rules and shows which sources bring appointment requests to each office.
Written with care for people looking for help
People often look for a therapist at a hard moment. Each page explains a service plainly: who it is for, what a first session involves, which insurance plans you take and how to book, with no promise of an outcome. Your practice reviews and approves every health page before it goes live.
Mental health advertising within Google's rules
Ads for counseling and therapy fall under Google’s health targeting rules, so they can’t use remarketing lists or customer lists. Drug and alcohol addiction treatment and telehealth that prescribes need certification before they can advertise. Where ads are limited, search and AI answers do more of the work. Our article on Google Ads rules for clinics has the details.
Measured on appointment requests for each office
Every call and form carries its source, and the report counts appointment requests for each office and service, without patient details going into Google Ads or analytics. Rankings and visits are in the report too, under the requests.
The problem
When some caseloads are full and others sit open
One clinician is booked for weeks while another has open hours, and the website sends everyone to the same page. It is hard to tell which marketing brought the appointment requests that fit your practice.
Signs your practice's marketing needs work
Open hours at one office, a waitlist at another
The website and the ads send people to the practice as a whole, whichever clinicians have room.
Directory profiles no one can measure
You pay for profiles on therapist directories, and no one can say how many appointment requests they bring.
Inquiries that don't fit
Calls ask about insurance you don’t take or services you don’t offer, and intake staff spend the day saying no.
Another practice above you on the map
People nearby see a practice with more reviews or a fuller profile before they see yours.
Ads that Google limits
Ads were disapproved or limited under Google’s health rules, and no one is sure which words or pages caused it.
What we do
Our mental health marketing services
We choose the mix with you, from the services you want to grow, the offices you run and your budget. Each service has its own page with the details.
SEO for therapists
A page for each service you want more requests for, such as couples counseling, child and teen therapy or psychological testing, and a page for each office and clinician, so people nearby find the right one.
Google Business Profile for each office
A complete profile for each office, with the right categories, services, hours and photos, run together with your SEO so the map and the website say the same thing.
Google Ads for therapy practices
Search campaigns for each office and service, written within Google’s healthcare policies and aimed at what people search for, never at audiences built from health information. The ad account is yours, and you pay Google directly.
AI answers
When someone asks Google’s AI answers or ChatGPT for a therapist nearby, we work to have your practice named, using your site, your profiles and your reviews.
Directory profiles and listings
Your directory profiles and listings kept accurate and matched to your website, each with a tagged link where the directory allows one, so the requests they send show in your report.
Reviews, through our reputation service
Asking for reviews and replying to them is our review and reputation service, which runs alongside. Replies never confirm that someone is a client, and where your licensing board or professional code limits review requests or testimonials, its rules come first.
Websites for therapists
A fast site that works on any phone, with a page for each clinician and office, your number on every screen and forms that keep patient details off the website. The site, the domain and the logins are yours.
Call tracking and appointment requests
A tracked number for each source and a source on every form, so the report shows which sources bring appointment requests. Names and reasons for the visit stay out of Google Ads and analytics.
Process
How we start with a group practice
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Discovery
We start with the services and clinicians you want to grow, your offices and the areas they serve, the insurance plans you take, how intake works, and the marketing and accounts you have today.
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Read what brings requests today
For each page of your site and each source, we look at the main search it shows up for and the appointment requests it brings, your directory profiles included where they can be counted.
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Fix the base
We give each source its own tracked number, complete the Business Profile of each office, check that every form keeps patient details off the website, and add or rewrite the pages for your main services and offices.
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Run and tune
We run the services we agreed on and check them every week: new search terms, disapprovals, missed calls and the pages people land on. Searches that never lead to an appointment, such as job and training searches, are taken out of the ads.
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Report every month
Each month you see appointment requests by source for each office, the services they asked about and what changed.
Reporting
What your monthly report shows
Each month you get a report for every office: appointment requests by source and by service, with no patient names, and what changed. No one can guarantee a number of appointment requests or the top spot on the map. What we promise is the work, done well, and an honest report on whether it's paying off.
October report
One report per office
Appointment requests
18 in October
Appointment requests by source
What changed
- The couples counseling page went live in July, and requests from Google search for couples counseling rose from 1 to 4 a month.
- In September the ads for two clinicians with full caseloads were paused, and that budget moved to child and teen therapy.
Proof
Therapy practice work from our portfolio
Spiral2grow
Marriage and family therapy · Website and local SEO
- Team
- 17 Marketing Experts
- Experience
- 200+ Years of Combined Experience
- Reach
- 25 Industries Served
- Outcome
- $100M+ Revenue Generated
Client words
What it's like working with us
Watch Jennifer's review
“I can confidently say that working with them is profitable. If you are looking for strategic partner, I would highly recommend working with Roman.Agency”
Big brands, multiple stakeholders and approvals
“While I was Chief Creative Officer of Ogilvy Canada, Roman and I worked together on the Mondelez account. Roman showed technical expertise in SEO while understanding the marketing goals of the campaign. Most importantly, he demonstrated the ability to deliver results while working on a project with multiple decision-makers and stakeholders. If you have an SEO-related project, I would highly recommend them.”
More from our clients
A very professional and dedicated company! Roman and his staff is exceptional and always willing to help and optimize the service provided.
I needed to create a website for my project, but I didn’t think it would be so difficult to find someone who would provide good service. Roman's team, however, did an excellent job and was right on schedule. Our website is now even better than I had hoped to see. Their work was outstanding!
Hire them to help with the website and YouTube Promotion. After years of working with "music promoters" they were a breath of fresh air. Finally our subscribers started to grow and we could see actual effect of marketing, not just paid views.
FAQ
Questions practice owners ask about mental health marketing
Which mental health practices do you work with?
Psychotherapy, counseling, psychology and psychiatry group practices in the USA and Canada with eight or more clinicians or more than one office. Our plans are built for practices that size. If you run a solo private practice, a complete Google Business Profile, an accurate directory profile and a clear page for each service you offer are usually the best place to start, and you can do all three yourself. Our healthcare marketing page covers the other clinics and practices we work with.
Have you worked with therapy practices before?
Yes. Spiral2grow, a marriage and family therapy practice, is in our portfolio: we rebuilt its website and worked on its local SEO, listings and Google Business Profile. A review from Moshe R, a psychotherapist, is on this page.
Can a therapy practice advertise on Google?
In most cases, yes, within Google’s healthcare and medicines policy. These ads fall under Google’s health targeting rules, so they can’t use remarketing lists, Customer Match or lookalike audiences, and we don’t target by age, gender or income on top of that. Drug and alcohol addiction treatment, and telehealth services that prescribe, need certification first, usually from LegitScript in the US and Canada. Our article on Google Ads rules for clinics explains the rules, and our healthcare Google Ads page shows how we run the campaigns.
We pay for Psychology Today and other directories. Should we keep them?
Keep any profile that brings appointment requests at a cost that works for you. We keep your directory profiles accurate and give each one a tagged link to your site, or its own tracked number where the directory allows it, so its requests show on the same monthly report as every other source and you can compare them.
Can you help us get more self-pay clients, or more for the insurance panels we're on?
Each service and office page says which insurance plans you accept and whether you see self-pay clients, so people can tell before they call. Ads run for the services and offices where you want more clients, and the report shows appointment requests by service each month, so you can see whether the mix is changing.
Some of our clinicians are full and others have openings. Can the marketing follow that?
Yes. Tell us each month which clinicians and offices are taking new clients. We point the ads at those offices and services, pause the ads for the ones that are full, and keep the clinician pages saying who is accepting new clients.
How do you handle patient information?
Protecting patient information is the clinic’s legal duty: HIPAA in the United States, and PIPEDA and provincial laws such as Ontario’s PHIPA in Canada. We know these rules and advise on them as part of the work. A typical WordPress site and its hosting are not set up for health information, so we plan how inquiries are collected and stored: HIPAA-compliant hosting and form tools where they are needed, forms that keep patient details off the website, and lead handling that keeps health information out of ad and analytics platforms.
Who approves what you write about our services?
Your practice reviews and approves every health page before it goes live. Each page explains a service, who it is for and what a first session involves, in words a patient understands, with no promise of an outcome and no claim your practice can’t support. Where your licensing board or professional code sets rules for what practices publish, its rules come first. We don’t give medical advice.
How soon will we see more appointment requests?
Google Ads can bring appointment requests in the first weeks once the account is set up; a service that needs certification waits until it comes through. SEO, Business Profiles and AI answers build over several months. Your monthly report shows appointment requests by source and office from the first month.
Who owns the accounts, the website and the logins?
You do. The ad account is in your practice’s name, and you pay Google directly. The website, the domain and the logins are yours, and the call tracking, forms and reports stay yours if we part ways.
We already run Google Ads. Can you look at the account?
Yes, for practices with several locations. Send your website through the presence check, tell us when we reply, and with read-only access we add a review of the account, including any disapprovals, to your scorecard.
What does mental health marketing cost?
Our monthly fee starts at $3,500 (USD), and the exact fee depends on the services, the number of offices and the areas you cover. Ad spend is separate: you pay Google directly, with no markup. Our pricing page explains how we price our work. To start, send us your website through the online presence check on this page.
Free check
Check your online presence
See how your business shows up where customers look: your Google Business Profile, reviews, AI answers, search rankings, website speed and listings. Send us your website and we will send your scorecard within two business days.