LTC Marketing Scorecard
Ten areas that decide how a senior living operator fills its communities, each on a ladder from 0 to 10. Every quarter you score yourselves, we score you, and together we set the next quarter's targets.
How it works
One page per quarter, two sets of scores
- You scoreYour team picks the line that is true today for each of the 30 items.
- We scoreWe score the same items from what we can see and check. Items marked "Checkable from outside" come from our audit.
- Agree targetsWhere scores differ by 3 or more we talk it through, then pick 2 or 3 areas and a target for each.
- Score again in 90 daysBoth sides score again. The tracker keeps four quarters side by side.
Existing position
Where you stand this quarter
Example scores The scores below are an example so you can see how the page reads. Drag any point on the chart to set a whole area, or click a line in the area cards below for each item. Hover a point to see both scores.
Biggest gaps between the two scores
Areas of focus next quarter
Your scores are saved in this browser only. Nothing is sent to us.
The ten areas
Scorecard tracker
Four quarters at a glance
Area scores are the average of their three items. Q1 fills in from the cards below; the other quarters stay blank until you score them.
| Area | Q1 | Q2 | Q3 | Q4 | Target | ||||
|---|---|---|---|---|---|---|---|---|---|
| You | Us | You | Us | You | Us | You | Us | ||
| Average | |||||||||
Want our outside score for your communities? Request the free audit.
See where your communities stand in AI answers
A free audit of up to ten communities, sent as a written report by email within five business days.
Request your free audit
"(Required)" indicates required fields
We use these details only to prepare your report and to contact you about it. Nothing is sent until you press Get my audit.
For each community you list, we check:
- whether Google's AI Overview and AI assistants (ChatGPT, Gemini, Perplexity) name it for its town and care types, and who they name instead
- how its Google Business Profile and reviews compare with the communities that are named
- which referral sites show up above it when families search
- who is running ads on its name and on its searches
The report has one page per community and a summary of what to fix first. Running fewer than five communities? We send a one-page snapshot of your main community within two business days.
Who does your audit
Roman ZelvenschiChief Storyteller. Reviews every report before you get it.
DaryaHead of LTC Marketing. Works with senior living communities every day.
Prefer to talk it through? Schedule a call.