SEO services
SEO services for the searches that bring you leads
Google's results, and the AI answers above them, draw on the same groundwork. We fix your site's technical problems once at the start, build pages for the services and areas you want more of, and earn links from sites on your topic. We measure SEO on the leads organic search brings in, and on clicks from searches that don't include your business name.
The problem
Google traffic that doesn't turn into calls
Google now answers many searches with an AI Overview above the first result. Both the answer and the results below it draw on the pages that answer the customer’s question best.
Many businesses pay for SEO every month and get a report of rankings and visits, but can’t say how many calls and forms came from search, or whether any came from people who didn’t already know their name.
Signs your SEO isn't paying off
Rankings up, calls the same
The report shows more keywords and better positions, but the number of calls and forms from Google hasn’t moved.
No page for the jobs you want
Your best-paying service or your newest town has no page of its own, so Google sends those searches to someone else.
Clicks mostly from your own name
Most clicks from Google come from people who searched for your business by name, and few from people looking for the service.
Pages Google can't find
Some of your pages are missing from Google’s index or load slowly on phones, and no one has checked since the site was built.
SEO now
What SEO does now that AI answers sit above the results
Google’s AI Overview and assistants like ChatGPT build their answers from pages that search engines can read and trust, so the groundwork for the regular results and for the answers is the same. This page covers the regular results. Our AI answer visibility page covers being named in the answers.
The site is fixed once
Speed on phones, pages search engines can’t crawl or index, broken links and site structure are fixed in the first weeks. After that we check them each month, and the monthly work goes to pages and links.
Pages for the searches that bring leads
A page for each service and each town you want more of, written to answer the customer’s question plainly. Those pages are what the regular results rank and what AI answers quote.
Links decide the competitive searches
Where many businesses compete for the same search, links from other sites to the right inner page move it up. We judge each link by how close the linking site is to your topic first, and by its authority second.
What's included
What our SEO services cover
The first weeks go to the site itself. After that, the work each month is pages and links, checked against leads.
Technical fixes at the start
Speed on phones, pages that can’t be crawled or indexed, broken links, redirects and duplicate pages, fixed in the first weeks and checked every month after.
A page for each service and town
Service and area pages for the jobs you want more of, each with the details, photos and answers for that service or town, and linked from the pages around it.
Content that answers customers' questions
What a job costs, how long it takes, what to check first: the questions your customers ask on the phone, answered on the page where they search for them.
Site structure and internal links
Menus and links between pages that lead visitors and search engines to the pages that bring leads, so the authority your site earns reaches them.
Links from sites on your topic
Links from local organizations, suppliers, partners and publications in your field, pointed at the inner pages you want to rank. Our link building page explains how we earn them.
Titles, schema and the details search engines read
Page titles and descriptions written for the search, business and service markup for each location, and images named and sized for phones.
Redesigns and domain moves that keep what ranks
Before a new site or a new domain goes live, every old address that ranks or has links is redirected to its new page, then checked after launch. A redesign or a domain move is planned and quoted as its own project.
A monthly report on leads
Calls and forms from organic search, booked jobs where your CRM records them, and clicks from searches without your name, for each location. Calls show by source when our lead tracking runs alongside this service.
Process
How our local SEO services run
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Check the site and the searches
We check your site the way search engines read it, see which services and towns have a page, and count the leads and visits search brings you today. You see where each location stands before anything changes.
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Fix the site once
You approve the services and towns we work on. Then we fix what the check found, test that every form and call still reaches you, and move on.
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Build pages and earn links
Each month we publish the pages agreed for that month and work on links from sites on your topic, at a pace that varies with what the sites agree to.
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Report every month
Each month you see the leads from search for each location, the clicks from searches without your name, what we published, the links that went live and what comes next.
Reporting
Your monthly SEO report, location by location
Each month you get a report for every location: the calls and forms from Google search, booked jobs where your CRM records them, the clicks from searches without your name, and what changed. Visits from Google's AI Overview are counted inside Google search, because that is how Google reports them. No one can guarantee a spot on Google. What we promise is the work, done well, and an honest report on whether it's paying off.
October report
One report per location
Leads from Google search
16 in October
From Google search, AI Overview included
What changed
- Clicks from searches without your name rose from 310 in May to 520.
- The new page for green pool cleanup brought 4 of the 16 leads.
Portfolio
SEO work from our portfolio
Dr. Pipe
Toronto, ON · SEO and link building, a client for 18 years
- Team
- 17 Marketing Experts
- Experience
- 200+ Years of Combined Experience
- Reach
- 25 Industries Served
- Outcome
- $100M+ Revenue Generated
Team
The team behind your SEO
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Julia C. Head of SEO
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Elena SEO Specialist
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Peter Tsvirko Technical SEO
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Maria Tsvirko Link Building
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Ekaterina Redko Head of Content
Client words
What it's like working with us
Watch Jennifer's review
“I can confidently say that working with them is profitable. If you are looking for strategic partner, I would highly recommend working with Roman.Agency”
Watch Maxim's review
“We've been working with RomanZ Media Group for 18 years and we just want to say thank you for Profitable Marketing… and for 30 years more”
Watch Segev's review
“…Their dedication and attention to detail is impeccable. They are the best marketing company I tried, and I tried a few. I would highly recommend them.”
Big brands, multiple stakeholders and approvals
“While I was Chief Creative Officer of Ogilvy Canada, Roman and I worked together on the Mondelez account. Roman showed technical expertise in SEO while understanding the marketing goals of the campaign. Most importantly, he demonstrated the ability to deliver results while working on a project with multiple decision-makers and stakeholders. If you have an SEO-related project, I would highly recommend them.”
More from our clients
A very professional and dedicated company! Roman and his staff is exceptional and always willing to help and optimize the service provided.
I needed to create a website for my project, but I didn’t think it would be so difficult to find someone who would provide good service. Roman's team, however, did an excellent job and was right on schedule. Our website is now even better than I had hoped to see. Their work was outstanding!
Hire them to help with the website and YouTube Promotion. After years of working with "music promoters" they were a breath of fresh air. Finally our subscribers started to grow and we could see actual effect of marketing, not just paid views.
FAQ
Questions about our SEO services
Is SEO still worth paying for now that AI answers sit above the results?
For a local business, yes, when it is judged on leads. Google’s AI Overview and assistants like ChatGPT build their answers from pages that search engines can read and trust, so the pages, links and site fixes that win the regular results are also what the answers draw on. What we report is the calls and forms that search brings in. Our AI answer visibility page covers the work of being named in the answers.
How is SEO different from AI answer visibility?
Both rest on the same groundwork. SEO works on your rankings in the regular results and is judged on leads and on clicks from searches without your name. AI answer visibility works on being named in the answers, checks a set of questions in each AI tool every month and reports which ones name you. When you have both, the two reports sit side by side.
How long does SEO take?
Site fixes and new pages can show in search within weeks. Rankings for searches where many businesses compete build over several months, and links take longest. Your monthly report shows the leads and clicks for each location from the first month, so you can see the direction early. We recommend planning for at least 4 to 6 months. That is a recommendation, not a commitment: you can cancel with 14 days’ notice.
What does the monthly fee pay for after the first fixes?
New pages for the services and towns you want more of, updates to the pages that already bring leads, links from sites on your topic, a check of the site each month and the report. The technical fixes are done in the first weeks and don’t come back as monthly hours.
Are your links safe?
We earn links from real sites close to your topic, such as local organizations, suppliers, partners and publications in your field, and point them at the pages they fit. We judge each one by topic first and authority second. We don’t use link networks or satellite sites. Our link building page explains how we work and what a realistic pace looks like.
Do you report rankings?
Yes, for the searches we agree with you, as one line inside the report. The report leads with the calls and forms from search and the clicks from searches without your name, because those show whether SEO brings you new customers. Rankings move every day, and a better position matters only when it brings leads.
Will a redesign or a new domain lose our rankings?
It doesn’t have to. Before launch, every old address that ranks or has links gets a redirect to its new page, and after launch we check that search engines follow them and that forms and calls still arrive. Our website development page covers the build itself.
Do you look after our Google Business Profile too?
Yes, as its own service. The map results draw on each location’s profile, its reviews and the website it links to. Our Google Business Profile service covers the profile and your listings, and this page covers your website and its rankings in the regular results.
Do you do SEO for home services, senior living or clinics?
Yes. Those are the three industries we focus on. Home services companies and contractors start with this page and our home services marketing page. Senior living operators have their own senior living SEO page, and clinics our healthcare SEO page. Plumbing and drain companies have their own page: plumbing marketing.
Can you guarantee first page on Google?
No SEO company can, because Google decides the rankings and changes them every day. What we can show you is the work done each month and what it brought in. Dr. Pipe, a drain and plumbing company in Toronto and our client for 18 years, is in our portfolio, and Maxim, its CEO, talks about working with us in his video on this page. Our testimonials page has more from our clients.