Healthcare marketing that brings new patients from search and AI answers
Patients search Google, read reviews and ask AI assistants before they book. As a healthcare marketing agency, we help your clinic or practice show up in those answers, within the rules for healthcare advertising, and we track every appointment request back to where it came from.
Why healthcare is different
Regulated, sensitive and expensive to advertise
We learned healthcare marketing by doing it for ourselves. Our third client was a medical tourism company bringing patients to hospitals in Israel. When they took their marketing in-house, we opened a medical tourism business of our own and ran it for years, working directly with the hospitals. Read our story.
Regulated
Google restricts ads for many treatments and medicines, and some categories need certification before an ad can run. Every claim on a page or in an ad has to hold up. We write within those rules from the start, so pages and campaigns stay live.
Sensitive
People searching for care are often worried or in pain. Content has to be accurate, calm and easy to follow. Running our own healthcare business taught us careful content, case management and patience with people making hard decisions.
Expensive to advertise
Paid clicks for medical searches are expensive, and some services can’t be advertised at all. That is why SEO and AI answers carry so much weight in healthcare: a clinic that is named in the answer gets the inquiry without paying for the click.
Services
Healthcare marketing services for clinics and practices
Healthcare SEO
Pages that answer patients' questions about each treatment, a complete Google Business Profile for each location, accurate listings and steady reviews. That is what search engines and AI assistants look for when they choose which clinics to show.
Learn more about healthcare SEOHealthcare Google Ads
Google Ads for the services you are allowed to advertise, written within Google's healthcare policies and measured on appointment requests. The ad account is yours, and you pay Google directly.
Learn more about healthcare Google AdsHealthcare social media
Posts and short videos that answer common questions and introduce the people behind your practice, with careful wording on every health topic.
Learn more about healthcare social mediaProof
Healthcare marketing results from our portfolio
Figures from healthcare projects in our portfolio. Open a project to see the work.
Client words
What healthcare clients say
Watch Jennifer's review
“I can confidently say that working with them is profitable. If you are looking for strategic partner, I would highly recommend working with Roman.Agency”
How we work
One strategist and a pod of specialists around your practice
Your General Strategist answers to you and brings in the specialists your plan needs, from SEO and AI answer visibility to paid search, content and data. Each specialist works on three or four accounts at most, so the people on your account know it well. Pick a goal to see its pod.
21specialist roles in 7 pods
Every client works with one General Strategist. Behind the strategist, seven pods cover web, creative, paid search, content, SEO and AIO, social and data.
- Web Developer
- Web Security
- Art Director
- Graphic Designer
- UX/UI Designer
- Videographer
- SEO/AIO Director
- Technical SEO
- On-Page SEO
- Link Builder
- Data Analyst
- Data Engineer
- Ad Ops Director
- SEM Specialist
- Display Specialist
- Content Director
- Copywriter
- Copywriter
- Social Media Director
- Paid Social Specialist
- Community Specialist
The diagram shows roles. Each pod is staffed to the client’s plan.
FAQ
Questions clinics ask about healthcare marketing
Can you advertise medical services on Google?
Many of them, yes, within Google’s healthcare and medicines policies. Some treatments and medicines are restricted, and some categories need certification before ads can run. We check what your services allow before we build a campaign, and where ads are limited, SEO and AI answers do more of the work.
How do you get a clinic named in AI answers?
Google’s AI Overviews and assistants like ChatGPT, Gemini and Perplexity draw on websites that answer patients’ questions clearly, and on Google Business Profiles, reviews and listings. We build a clear page for each service and location, keep profiles and listings accurate, and grow reviews, including responding to patient reviews. Each month we check which searches name you.
What kinds of healthcare businesses do you work with?
As a medical marketing agency, we work with clinics, private practices, therapists and specialist centers. Our healthcare portfolio includes a marriage and family therapy practice and a spine center, and we once ran a medical tourism business of our own, working directly with hospitals.
How do you track appointment requests?
We track every call and form back to its source, so you can see which channel brought each new patient inquiry. Each request goes into the system you already use, with its source attached.
How do you handle patient information?
Protecting patient information is the clinic’s legal duty: HIPAA in the United States, and PIPEDA and provincial laws such as Ontario’s PHIPA in Canada. We know these rules and advise on them as part of the work. A typical WordPress site and its hosting are not set up for health information, so we plan how inquiries are collected and stored: HIPAA-compliant hosting and form tools where they are needed, forms that keep patient details off the website, and lead handling that keeps health information out of ad and analytics platforms.
How long until we see results?
Paid search can bring appointment requests in the first weeks. SEO and AI answer visibility build over several months. Your monthly report shows the movement in each.
Do we own the ad accounts and data?
Yes. The ad account is in your name and you pay Google directly. Call tracking, forms and reports stay yours if we part ways.
Free check
Check your online presence
See how your business shows up where customers look: your Google Business Profile, reviews, AI answers, search rankings, website speed and listings. Send us your website and we will prepare your scorecard.