Home services marketing that turns searches into calls and booked jobs
When a pipe bursts or a garage door gets stuck, people search, call a company they trust and book. We help your business be that company on Google, on Maps and in AI answers, and we track every call back to its source.
Why home services
Always in demand, and run by owners
Our second client was a plumber, Dr. Pipe, and 18 years later he is still with us. Home services have been part of the agency from the start.
Always needed
People need a plumber, a roofer or a garage door repair in a recession, in a pandemic and in the age of AI. The demand stays; the question is which company gets the call.
Run by their owners
Most home service companies are run by the people who started them. The owner answers the phone, quotes the jobs and watches every dollar, so marketing has to show up as calls and booked jobs.
Room to grow
Many local companies still have an incomplete Google Business Profile, a slow website or no call tracking. Fixing the basics often brings more calls, and it sets up everything that comes next.
Services
Home services marketing that makes the phone ring
SEO for plumbers and home service companies
Service and area pages for the jobs you want more of, fast pages and links from local sites, so you rank for the searches that bring paying customers.
Learn more about SEOGoogle Maps and Business Profile for local trades
A complete Google Business Profile with the right categories, services and photos and a steady flow of reviews, so you show up in the map results when people nearby need help.
Learn more about Google Maps SEOWebsites for home service companies
A fast website that works on any phone, shows your number on every screen and tracks every call and form back to its source.
Learn more about website developmentGoogle Ads and Local Services Ads
Google Ads and Local Services Ads for the jobs you want more of, measured on calls and booked jobs. The ad account is yours, and you pay Google directly.
See all our marketing servicesProof
Home services marketing results from our portfolio
Figures from home service projects in our portfolio. Open a project to see the work.
Client words
What home service owners say
Watch Maxim's review
“We've been working with RomanZ Media Group for 18 years and we just want to say thank you for Profitable Marketing… and for 30 years more”
Watch Segev's review
“…Their dedication and attention to detail is impeccable. They are the best marketing company I tried, and I tried a few. I would highly recommend them.”
How we work
One strategist and a pod of specialists around your business
Your General Strategist answers to you and brings in the specialists your plan needs, from Google Maps and SEO to paid search, web and data. Each specialist works on three or four accounts at most, so the people on your account know it well. Pick a goal to see its pod.
21specialist roles in 7 pods
Every client works with one General Strategist. Behind the strategist, seven pods cover web, creative, paid search, content, SEO and AIO, social and data.
- Web Developer
- Web Security
- Art Director
- Graphic Designer
- UX/UI Designer
- Videographer
- SEO/AIO Director
- Technical SEO
- On-Page SEO
- Link Builder
- Data Analyst
- Data Engineer
- Ad Ops Director
- SEM Specialist
- Display Specialist
- Content Director
- Copywriter
- Copywriter
- Social Media Director
- Paid Social Specialist
- Community Specialist
The diagram shows roles. Each pod is staffed to the client’s plan.
FAQ
Questions owners ask about home services marketing
Which home service businesses do you work with?
Plumbers, drain companies, garage door companies, chimney services, roofers, window companies, moving companies and other local trades. Dr. Pipe, a drain and plumbing company, has been a client for 18 years.
What matters more, Google Maps or the website?
Both. Many local calls start in the map results, and a complete Google Business Profile with good reviews is what wins them. The website is where people check you out before they call, and where search and AI answers learn what you do. We work on both together.
Do you track phone calls?
Yes. Each channel gets its own tracked number, so you can see which calls came from Google Maps, organic search, paid search or your website. Every call and form goes into the CRM you already use, with its source.
Do you run Google Ads for home services?
Yes. We run Google Ads and Local Services Ads, and Microsoft Ads where they pay off, for the jobs you want more of, and we measure them on calls and booked jobs. Triumph Garage Doors reached a 300% return on ad spend. The ad account is yours, and you pay Google directly.
How long until the phone rings more?
Paid search can bring calls in the first weeks. Google Maps and SEO build over several months, and your monthly report shows calls and booked jobs by source.
Do we own the accounts and data?
Yes. The ad account is in your name and you pay Google directly. Call tracking, forms and reports stay yours if we part ways.
Free check
Check your online presence
See how your business shows up where customers look: your Google Business Profile, reviews, AI answers, search rankings, website speed and listings. Send us your website and we will prepare your scorecard.