My job is to create a content strategy for your business. Our content serves many purposes: attract traffic, generate leads and tell your brand story cohesively. My job is at the intersection of multiple disciplines. I need to understand statistics to find gap keywords and evaluate the success of the content we produce. I need to understand human behaviour to ensure we attract and connect with the right users. Finally, every type of content is an opportunity to tell another piece of your brand story. That’s why storytelling skill is the one I work at the most.