Campaign development
Marketing campaign development, from the idea to the results
We plan one campaign around one goal and one offer, such as a seasonal promotion, a launch or a giveaway, and run it across the channels it needs: search ads, email, social posts, print and a landing page. Every piece carries the same message, and the report shows the requests each channel brought in.
Campaigns
Marketing campaigns we plan and run
A campaign has a start date, an end date and one thing it asks customers to do. These are the kinds we plan and run.
Seasonal offers
We time a seasonal marketing campaign to the weeks customers need you, such as gutter guards before the first freeze or air conditioning checks before summer, with an offer that ends on a set date.
Launches
We announce a new service, a new office or clinic, or a grand opening in every channel, before and after the day.
Promotions and giveaways
A discount, a bundle or a giveaway gets its own landing page, with its rules and a closing date.
Offers for past customers
We send an offer by email, and by text where customers have agreed to it, to people who have hired you before, when they are likely to need you again.
Anniversaries and milestones
Years in business, a new certification or an award becomes a reason to get in touch, with an offer attached.
Open houses and events
An open house at a clinic or a senior living community, or a booth at a home show, gets invitations, reminders and a sign-up page.
What a campaign needs
What a campaign needs to bring in leads
A multi-channel marketing campaign brings in leads when every channel makes the same offer and you can count what each one sends.
One goal and an end date
The campaign needs a number to reach, such as 80 estimate requests, and an offer that ends on a set day. Then everyone knows what the campaign is for and when to judge it.
The same message everywhere
The search ad, the email, the door hanger and the landing page make the same offer in the same words, so a customer who sees it twice recognizes it and knows what to do next.
Tracking set up before launch
Each channel gets its own tagged link, and the landing page form records where each request came from, so the report counts requests by channel. With our lead tracking, calls are counted by channel too.
Process
How we develop a marketing campaign
Marketing campaign planning starts with the number the campaign should reach and works back to the channels, the pieces and the dates.
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Goal and offer
We agree on the number the campaign should reach, the offer and its end date, the areas it covers and the budget for each channel. You send what we need, such as photos and a list of past customers.
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Message and channel plan
We write the message once and plan where it runs, in what order and for how long. A fall offer might start with the landing page, then search ads, an email to past customers and a door hanger drop.
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Pieces and launch
Our team makes each piece in the same words and look, and you approve every piece before it goes out. Before launch we test each tagged link and the landing page form.
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Results
While the campaign runs, we move budget toward the channels that bring requests. When it ends, the report shows the requests from each channel and, where your CRM records them, the booked jobs.
Industries
Marketing campaigns for home services, healthcare and senior living
Home services
We plan seasonal offers, door hanger drops around recent jobs and emails to past customers for the weeks your crews have room for more work.
See home services marketingHealthcare
We announce a new location or a new service and plan seasonal campaigns for each clinic. Your clinic reviews and approves the wording before anything goes out.
See healthcare marketingSenior living
We plan open houses, tour events and seasonal offers for each community, with its own dates and care types.
See senior living marketing- Team
- 17 Marketing Experts
- Experience
- 200+ Years of Combined Experience
- Reach
- 25 Industries Served
- Outcome
- $100M+ Revenue Generated
Team
The team behind your campaign
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Roman Zelvenschi Chief Storyteller
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Alina Demidchik Digital Strategist
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Alex Tseval Sales Director
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Paul Kliuchnik Creative / Graphic Designer
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Olga K. Content Manager
Client words
What it's like working with us
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FAQ
Questions about campaign development
What is campaign development?
Campaign development is planning and running one marketing campaign from start to finish: the goal and the offer, the message, the channels and their pieces, the launch and the report on what it brought in. The result is one integrated marketing campaign with a start and an end, which runs next to the marketing you keep all year.
How is a campaign different from a digital strategy or a brand strategy?
A digital strategy is the plan for your whole marketing setup: which channels run all year, how they connect and how each one is measured. Brand strategy sets how the business is positioned and how it looks. A campaign is one push inside them, with one goal and an end date.
Which channels can a campaign use?
A campaign can use Google search ads, social media posts, email and text messages to past customers who have agreed to them, printed pieces such as door hangers and postcards, short animated videos, a landing page, a banner on your homepage, and a press release when there is real news. We use only the channels the goal needs.
How long does a campaign take to plan?
It depends on the channels and on how quickly the offer, the photos and your approvals come back. We agree the launch date in the quote. Printed pieces add your printer’s lead time, so a campaign with door hangers or postcards needs the earliest start.
How do you measure a campaign?
We measure it against the number agreed at the start, such as estimate requests, appointment requests or tour bookings. Tagged links and the landing page form count online requests by channel, and our lead tracking can count calls by channel too. Where your CRM records booked jobs, the report shows those as well.
Do you offer marketing campaign management for a campaign that is already running?
Yes, when it includes paid ads or is part of the marketing we run for you. We start with what it has brought in so far, channel by channel, and check its tracking and its landing page. Then we run it for the weeks that remain and change the message, the offer or the budget split where the numbers point.
How involved do we need to be?
You agree the goal and the offer at the start, send what we ask for (photos, a list of past customers, your printer’s specs) and approve every piece before it goes out. For a clinic, your team reviews and approves all health wording.
Can we hire you for a single campaign?
Yes, when the campaign includes paid ads, such as Google search ads. Paid campaigns are the short-term work we take on, and even they need a few weeks to show what they bring in. A campaign without a paid channel works best as part of the marketing we already run for you.
Ask about a campaign
Tell us what you want to promote, the areas it should reach and when it should start. Roman reads every request and replies by email within one business day.
- Phone number
- +1-647-576-7174
- info@roman.agency
- Offices
- Toronto, Las Vegas, Tel Aviv