I love turning ideas into real businesses. Since 2008, I have specialized in the execution of great ideas. I’ve helped our partners market themselves while maintaining profitability and scalability. My philosophy is that a company needs to invest in branding and capture market share for long-term growth. In the short term, it is about generating leads, converting them into clients, and maximizing the lifetime value of each customer.
I worked on various brands, from big names like MondelÄ“z to small startups like The Kosher Express. I can tell you that while budgets are different (and the number of people who attend the meeting), all marketers share the same goal – to be effective. While advertising awards are excellent, in the words of David Ogilvy, “We Sell or Else…”
My expertise is in highly regulated industries (that make them great candidates for SEO/AIO), including long-term care, general healthcare and financial sectors.
If you have a marketing challenge for me or would like to discuss the latest marketing statistics, feel free to connect with me on LinkedIn.Â
In recent years, AI has been transforming the marketing landscape, and I have been actively leveraging AI and machine learning since 2022 to enhance targeting, personalization, and campaign optimization. While AI is revolutionary, I view it as exactly what it should be: a powerful tool that amplifies human creativity and strategic thinking, rather than a replacement for it.
Along the way, I received a relevant education to stay ahead in the ever-changing marketing world.
2013-2015 Toronto, ON
University of Toronto-Rotman School of Management, Master of Business Management (MBA)
2014Â Milan, IT
SDA Bocconi, Luxury Branding
2003-2006Â Naperville,IL
North Central College, B.A. International Business