There are many agency pricing options, however, if you are looking for stable output and predictable expenses Retainer pricing is a good option. This model ensures the agency gets a monthly payment, transferring most of the risks and advantages to the client.
The Retainer Pricing Model is about a commitment. The agency commits to providing consistent service, while the client promises a consistent payment. This creates a long-term relationship where both parties understand expectations and can focus on delivering and receiving value.
#1. The retainer model offers steady revenue and long-term results for agencies. On the other hand, relying on few clients can lead to financial issues. So, agencies must maintain a well-balanced portfolio to ensure their stability.
#2. For clients, the retainer pricing assures increased profits and efficient services, thanks to the agency’s deep comprehension of their business. However, they must ensure consistent value from monthly outcomes and be ready for the financial expenses, regardless of immediate results.
Let’s delve into a real-life digital marketing campaign example. It will help us better understand how retainer pricing can bring significant results for the agency and its clients.
CareNet, a network of primary care providers with regional clinics spread across the country. Their aspiration wasn’t only to be another name in the healthcare but to establish a digital presence, becoming the top choice for potential patients in need of primary care.
Roman Agency, known for its versatile strategies in healthcare marketing, proposed a comprehensive $10,000/month retainer-based pricing. This fee covers:
Roman Agency, a healthcare digital marketing agency, helped CareNet achieve thei goals: increase website traffic, acquire new patients, manage ad campaigns, and improve marketing automation. This investment fostered patient satisfaction, all without the need for an in-house marketing team.
Real-world applications like CareNet’s partnership with Roman Agency highlight the potential of the Retainer pricing. It’s not just about predictable budgets or consistent services; it’s about forging a partnership that thrives on mutual growth.
If this success story resonates with your aspirations, it’s time to explore what a retainer partnership can do for you.