Social Media Marketing for Healthcare

Social media is a key medium where modern consumers discover brands and get news. The healthcare sector is no exception. To successfully market a healthcare brand, you need to be both:

  • Available on Social Media: Providing valuable content to those familiar with your brand, like existing patients or those evaluating your health brand. 
  • Discoverable on Social Media: Be discoverable by an audience that is unfamiliar with you but they are potentially future patients or users of the medical device. 

Social Media Marketing for Healthcare helps your brand in multiple ways:

  • Reach a Broader Audience: Amplify your reach to people you typically won’t touch through Paid or SEO channels
  • Build Trust: You can build brand trust on Social Media. Making it easier to convert your audience into patients and introduce new products. 

One needs a comprehensive program with content strategy, analytics, and a multi-platform approach to succeed in Social Media Marketing. 

Our Social Media Marketing Process:


Onboarding And Discovery:

  • Business & Goals: Begin by understanding your business’s specific needs and objectives and how Social Media Marketing fits into those goals. 
  • Communication: Who makes decisions on all Social Media Creative assets?
  • Resources: We analyze if you have internal resources to create Social Media content or provide us with information for content creation.  
  • Current Platforms: 
    • On what Social Media platforms you are currently present
    • How do you measure the effectiveness of Social Media
    • Analyze any existing stats on engagement and conversions
  • Medical Compliance: We need to know which Health privacy laws apply to your company. What should we be aware of when executing a Social Media campaign? 

Social Media Strategy Development

  • Budget: Decide the initial budget for creative assets, paid Social Media Campaigns and software required.
  • KPIs: Identify what success on Social Media looks like. Create KPIs to measure it. 
  • Platform Selection: Select the most suitable social media platforms based on the business goals and audience intent.
  • Develop Content Strategy: Using audience research and all available data from SEO and PPC, develop a content calendar and decide on content types needed (articles, images, videos, posts)
  • Martech Decision:  Identify the tech stack required to implement the content plan and within the budget. 

Post and Engage

  • Post: Schedule all of the short and form content via software. Apply UTM parameters to all links for tracking. 
  • Engage: Foster online following by engaging with comments, direct messages and reviews. 

Paid Social Media Campaign

  • Amplify: Amplify content via a paid budget that converts the best via organic sources. 
  • A/B Test: We like to run quick A/B tests on the headlines using a small budget ($25-$50)

Analytics Reporting on Social Media

  • KPIs: Analyze weekly and monthly to see if the content strategy delivers on the promised KPIs. 
  • A/B Tests: analyze results of A/B tests and adjust future content
  • Adjust: Adjust the content pipeline based on real live data.

Influencer and Partnership Outreach

  • Influencers: evaluate paid and organic influencers in the industry and reach out if budget allows.
  • Partnerships: evaluate other healthcare organizations, NGOs and Government Health Initiatives for cross-promotion and joint social media campaigns. 

This is based on a case-by-case basis. For example, if treatment is considered experimental Facebook might not let you run ads.  Any medical claims must be backed by evidence, and certain platforms may have specific guidelines about medical advertising. We will need to comply with platform-specific rules and medical advertising standards.

Not necessarily. It’s more important to choose platforms that align with your target audience and objectives. For instance, a pediatric clinic might prioritize platforms popular with younger parents, like Instagram, over others.

Collaborate with medical professionals when creating content, and always reference credible sources. Regularly review and update content to ensure it reflects the latest medical guidelines and research.

It’s essential to address negative feedback professionally and promptly. Listen to the concerns, apologize if necessary, and take the conversation offline when possible. It’s also crucial to ensure no private patient information is disclosed during these interactions.

We provide weekly and monthly analytics reports, ensuring you’re always informed about performance metrics and can make data-driven decisions. You can also log-in into your dashboard for daily updates. 

Paid campaigns amplify the reach of your content, targeting specific demographics and ensuring your message gets in front of those most likely to engage and convert.

Long-form content delves deeply into topics, offering comprehensive insights, while short-form content is concise and easily digestible, making it perfect for quick social media consumption.

We work collaboratively to determine a budget that aligns with your goals, ensuring maximum ROI. This involves assessing potential reach, engagement expectations, and overall objectives.

Influencers have built-in, engaged audiences. Collaborating with them can expand your reach, enhance credibility, and drive engagement in ways traditional advertising might not achieve.

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