We need to understand your:
-Your Business Goals
-Lifetime Value of a Patient
-Target Audiences
-Competitors
-Target Cost Per Lead
-What are Bad and Good Leads
Based on your business insights we will research:
-Keyword Volumes
-Keyword Competitiveness
-Keyword Prices
-Demographics data by Zip or Postal Codes
-Evaluate how feasible is the target cost per lead
-Create a Forecast based on a budget
With approved plan in place we can start working on a setup which consists of:
-Landing Page Creation
-Google Ads Creation
-Organization of Campaigns, AdGroups and Keywords based on geography or verticals
-Bidding Types
-Negative Keyword Lists
-Conversion Tracking installation
Once campaign is up and running it is time to closely monitor initial performance:
-QC any errors in UTM parameters or Location Settings
-Auction Share
-Real Cost per Click
-Benchmark Cost per Conversion
-Conversions from Lead to Patients
-Landing Page performance
We will meet at set intervals to discuss:
-Campaigns performance
-Scaling options
-Lead Quality
-Seasonality
-Specials
-A/B Tests
-New Audience segments
We will create a Google Looker report dashboard for real time view on your campaign's KPIs:
-Conversion Quantity
-Cost per Conversion
-Conversions by Geography
-Conversions by Day of the Week
-Conversions by Hour of the Day
-Sales vs. Patient Leads
