The Inn at Los Patios is an assisted living community in northeast San Antonio. It has a 30-year legacy of blending hospitality and nature to offer a peaceful living experience.
Only 54% of the facility was occupied in 2015, despite having the capacity for much more. The aim was to reach 100% occupancy by the end of the year.
This challenge demanded a creative digital marketing strategy to attract new residents and promote online platforms and tools that encouraged social interaction, creating a sense of connectedness and community in the digital realm.
The client had to create an online identity that accurately represented their unique offerings to cater to their evolving target audience's digital habits.
We revitalized The Inn at Los Patios’ online presence by revamping their outdated website. Our redesign incorporates modern aesthetics while preserving the unique essence of their assisted living community.
Through high-quality backlinks and impactful guest posts, we have established The Inn at Los Patios as a reliable source of information on assisted and independent living.
We performed extensive citation clean-up and built new local citations to improve the client’s visibility in local search results, helping them dominate the San Antonio senior living space.
We launched targeted paid advertising campaigns on Google to boost visibility and leads. Additionally, we extended the remarketing campaigns to Facebook and YouTube to engage potential residents across their favourite platforms.
We conducted a comprehensive on-page SEO strategy, refining meta tags, keywords, and content to ensure the website looked great and performed exceptionally in search engine rankings.
We implemented strategies for capturing the email addresses of interested visitors. This helped build a robust email list, enabling The Inn at Los Patios to engage with potential residents through personalized content and updates.
We verified and optimized the client’s presence on Google+ and Google Places and later transitioned to Google My Business. This helped streamline the brand’s online identity and improve visibility in Google’s services.
The comprehensive digital marketing plan we developed for The Gardens at Spring Shadows brought remarkable improvements:
Our SEO strategies yielded tangible results with a 27.70% increase in overall non-spam traffic by 2019 and, even more impressively, a 37.34% surge in organic traffic. This indicated higher visibility and enhanced audience engagement without reliance on paid promotions.
Our focused work on Google My Business saw a significant increase in visibility, with the listing being found 7,984 times via SEO by 2019, proving its effectiveness as a tool for local search visibility.
Our comprehensive digital marketing strategy resulted in a steady growth of leads generated through the website, rising from 92 leads in 2018 to 119 by 2019 on average. This illustrated the improved effectiveness of the website as a lead-generation tool, marking a significant achievement for our campaign.
Our digital strategy revitalized The Inn at Los Patios’ online presence, enhancing SEO and increasing leads. Ready to elevate your business? Contact us today to start your digital transformation.
